About Waizu

Waizu began to solve the challenges that companies have when managing their mobile devices day to day, and it aims to reduce the cost to those companies as a result.

Whether tablets, smart phones or rugged PDAs, solving the challenge of missing or lost devices is a huge problem and Waizu is dedicated to delivering appropriate business and people-focused solutions to these challenges.

Traditional MDM tools often do not resolve the problems of missing devices.

Traditional MDM tools often do not resolve the problems of missing devices, and neither do they eliminate the significant downtime associated with the issuing out and receiving back of shared devices, which often requires a manual process.

A new type of solution is required, one that enables the operations teams to wise up and solve these significant day to day issues that often fall outside of the IT department. Operation steam members need to know where, when and how their mobile devices are being used.

Meet the Team

Waizu is an exciting Software as a Service (SaaS) business founded in 2020 and based in Chippenham, Wiltshire.

We have already received our first round of funding after winning the UK’s largest start up competition in 2021.

Our team is made up of sales, marketing, technical and development and our values keep us agile and responsive to our customers needs.

It is important for us to have fun in what we do, to try new things and build a great team environment.

Adrian Lawson, Founder and CEO at Waizu has over 20 years’ experience in mobile technology having worked for device manufactures as well as managed service providers.

Adrian Lawson
Adrian Lawson
Founder and CEO

After a long time in the industry working for OEMs and MSPs, Adrian is now putting his energy and experience into building a software company from the ground up in Waizu.

Adrian is a passionate road cyclist and currently the British Masters Champion. Having remarried in 2023 and a busy home life there is always a lot going on in the Lawson household.

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Paul Soanes
Paul Soanes
Director

Paul is a serial entrepreneur and avid start-up investor. As the co-founder of Worth Capital, the investor into Waizu, Paul sits on the board and provides invaluable insights to strategy and direction. Paul is a keen golfer and classic car enthusiast often driving to board meetings in his 1980’s Mercedes SL.

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Martyn Broadhead
Martyn Broadhead
Executive Director

Martyn has 30 years of channel experience working for manufacturers, distributors, software houses, resellers, MSP/solution providers in a number of markets and with varying hardware and software propositions. Most of those years in management positions and the last 15 as a senior executive in some wonderful companies.

He and his wife live in Shropshire where they fully enjoy the country air and this location also provides the springboard to get up to the Lakes for a weekend where they love to walk. Martyn is now focussed on helping small businesses realise their high growth potential and is super excited to be working with Waizu.  

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Ben Cowell
Ben Cowell
Director of Business Development

Ben has spent the last 10 years working in Enterprise Mobility for UK/EU MSPs, in various Business Development roles, working with large end-user clients to select the right hardware, software, EMM and support for their deployment use case, whilst ensuring the project was secure and effectively managed. Passionate about doing mobility and partnerships “right”.

Outside of work, Ben will be with his wife and dog, playing the drums, gaming, or being a bit of an Android geek.

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Ben Key
Ben Key
Head of Development

Ben has a passion for technology and if not working on Waizu enhancements will be found tinkering with his home tech set up. As an insightful Technical lead within the team Ben has experience of building and improving cloud Saas environments. Able to adapt to meet the demands of the changing markets and dedicated to customer satisfaction.

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Liam Walsh
Liam Walsh
Account Manager

A recent graduate in Applied Sports Science from Solent University in Southampton. Liam recently moved to Wiltshire with his partner Sian and spends his time visiting the sights and sounds of the local area. An avid Spurs and England fan, all round sports lover and gamer.

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Matthew Broadhead
Matthew Broadhead
Technical Account Manager

Matthew has a BSc (Hons) in Computer Science from the University of Bedfordshire. Immediately after graduating he joined the AIDC industry working in a technical/support role for a mid-sized provider of Bar coding technologies and solutions. He brings 7 years of hardware experience and knowledge of supporting and selling major brand rugged mobile devices, industrial & mobile barcode printers and scanners. Additionally Matt provided pre-sales, roll out and post-sales support for a number of business applications including MDM, stock control, WMS and hand held device workflow solutions.

Matthews' big love is technology; Past, present and future. Combining this with a lifelong keenness for gaming , he can often be found upgrading his gaming PCs. His sporting passions are Football and Formula 1.

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Phil Blick
Phil Blick
Channel Partner Manager

Phil is a seasoned software industry sales professional, having worked in technology companies of varying sizes from top tier global vendors to start-ups. Specialising in channel and partner relationships, Phil revels in the embedded nature of integrated solutions and the associated team spirit in delivering for customers.

When not at work, Phil takes an interest in the grass-roots music scene, and can often be found playing one of his several bass guitars, most recently with a local blues band.

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Chris Wogan
Chris Wogan
Digital Marketing Manager

Chris is a full-stack marketer with over 20 years of B2B and B2C marketing experience across publishing, science, engineering, pharma, education, tech and non-profit sectors. As Digital Marketing Manager for Waizu Chris specialises in lead acquisition and lead nurture, email marketing automation, email marketing strategy, market segmentation, data analysis and insights and organic and paid social.

Chris holds a BA in English from the University of York, an MA in Publishing from Oxford Brookes University and an MA in English Studies from the University of Sheffield.

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